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Can food and wine define the perception of a country’s culture?
Presented by keynote speaker Wendy Perrin, Condé Nast Traveller's Director of Consumer News and Digital Community, courtesy of Tourism Australia, this session focused on the importance of food and wine to a country’s international image, reputation and branding and how food and wine defines the perception of a country’s culture.
Wendy explored the relevance of food and wine in prompting travel to and within a particular country and encouraging consumption in market. This session laid the foundation for discussion about how Australian wine can play a greater role in ‘brand Australia’ and how the Australian wine industry can transition wine into the lifestyle space to better reach consumers.
Wendy Perrin: Savour Australia 2013 from Wine Australia on Vimeo.
